Data Collection Program

Lowe’s Builder File is currently collecting data based on requirements that are over 10 years old. As customer demand for information continues to grow, the depth and volume of data required has simply outgrown the old delivery methods. To solve this issue, Lowe’s has partnered with Edgenet to provide a better product data management platform for vendors to manage products and send marketing data.

What is the product data problem?

Poor or incomplete product data creates delays in consumer buying decisions, puts extra burdens on sales teams, and hurts your bottom line. Download a helpful infographic taking you through the product data problem, and how to solve it!

View Infographic

Unlock the Power of Your Product Data

Common Questions

Everything you need to know about the Lowe's Data Collection Program to get started

The Lowe's Item Setup Program will be ongoing throughout 2016 & 2017. Edgenet will communicate project steps and timelines prior to your VBU start date. Click here to see when your VBU is scheduled to begin the Program.

When Does the Item Setup Program Begin?

Absolutely not!  Once your account has been activated, Edgenet will migrate all of your current data from Lowe's into the Edgenet system. You only need to accept the product requests from Lowe's to complete this phase.

Do I Need to Reload My Lowe's SKUs?

Yes, Lowe's has sponsored Edgenet accounts for the entire vendor base and expects all Vendors to syndicate their marketing data via Edgenet Product Content cloud (PCc)

Do All Suppliers Have to Participate?

Once your VBU enters the Program, Edgenet will migrate your data from Lowe's to your Edgenet account. You will only need to accept product requests in the system and you are done for this phase.

What if I Already Have an Edgenet Account?

Do I Need to Change My GDSN Provider?

No. Choose the Global Data Synchronization Network (GDSN) provider that best meets your GDSN needs. If you need GDSN services or want to change your provider, Edgenet is a GDSN Certified Data Pool and can offer a quote.

No, your Edgenet account has been sponsored through Lowe's Data Collection Program. You will not be charged by Edgenet to send your marketing data to Lowe's. This does not include GDSN services.

Are There Any Costs for Vendors?


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About Edgenet

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All Rights Reserved.

Contact Information

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Why Product Data Matters

The transition to Edgenet consists of 3 simple steps.
Edgenet will contact you prior to your VBU entering the Program to guide you through the transition.

Get Started

Why manage product data in a new way?

What types of data does Edgenet help me manage?

Tutorials and Training



Lowe’s has sponsored Edgenet accounts for the entire vendor base to send their marketing data via Edgenet Product Content Cloud (PCc). The transition to Edgenet will be implemented by Merchandising Divisions. The Program involves three simple steps, detailed below. When your Vendor Business Unit (VBU) reaches the Transition Phase, Edgenet will reach out to walk you through the process.


Lowe's Data Collection Program will be ongoing throughout the year with Wave 1 to launch early next year. Edgenet will communicate the project steps and timelines, prior to your VBU launch date. Click below for your VBU wave assignment.

Lowe's understands that consumers demand rich, dynamic product content across all sales channels. Current data collection processes are un-scalable and cannot support today’s demand. Standardizing and syndicating your product data with Edgenet ensures your brands and products are presented in the best possible light. This is essential for omni-channel success and why Edgenet is a key component of Lowe's Data Collection Program.


Visit the Edgenet Support Hub for helpful training and tutorial videos to get the most out of your data and help you every step of the way!

You Will Need:

Step 2:

Approve Your Lowe's Product Requests

Step 3:

Maintain & Update
Your Data in Edgenet

To Complete:

  • Review & Approve Lowe's Product Requests

Going Forward:

  • Enter Updates Through Edgenet
  • Enter New Products Through Edgenet
  • Edgenet will notify you for the next program phase

Step 1:

Activate Your Lowe's Sponsored Account

Here are a few of the benefits Vendors receive from Edgenet

What Edgenet Offers You

Centralized Repository

Product Content Cloud (PCc) simplifies the management and maintenance of your data offering one single location for all of your product content.

Enhanced Data Quality

Edgenet's integrated Data Quality Engine performs thousands of validations to ensure not only the completeness, but also the accuracy of your data.

Unlimited Digital Asset Storage

Product images, detailed shots, lifestyle images, marketing & instructional videos, spec sheets, PDFs, planograms and more. Whatever the format, whatever the size, you can store it in Edgenet.

Upload Options

Edgenet's platform allows you the flexibility to load data directly into the application, through smart spreadsheets, or import feeds from your system to ours.

Training & Support

Let Edgenet help you get the most from your product data. We offer a dedicated Help Center that features self-paced learning, hosted training webinars and even in-person workshops.

Access Your Data From Anywhere

It's in the cloud! Assign users and grant permissions, making workflows in your company so much easier. No more siloed information!


of consumers research products before entering a store



of shoppers consult their phone on purchases, while in the store



of shoppers changed their mind, while in the checkout line, based on details found on their smartphone



of smartphone users discovered new companies or products while researching on their phone


of smartphone users have NOT made a brand decision, before research


of smartphone users purchased from company or brand, other than intended, due to product information

In the last year, mobile shopping searches have increased


Omni-channel shoppers
spend more,
by an average of


Login to EdgenetView Training OptionsVendor Benefits

In this video Brian Roloff of Edgenet explains some of the reasons behind this Program, how it will be implemented, the importance of high quality data and the Lowe's systems that your data impacts. 

Orientation Videos

Lowe's Data Collection Program Overview

Here, Brian answers some common questions about the Lowe's Data Collection Program.

  • Is ther a cost for Vendors?
  • Do I need to change my GDSN provider?
  • Do I need to reload my Lowe's SKUs?
  • Is there training & support?

Common Lowe's Program Questions